Showing posts with label freight broker school. Show all posts
Showing posts with label freight broker school. Show all posts

Friday, October 21, 2011

"Freight Broker Training" "We can't talk out of both sides of our mouth anymore"

Freight brokers & Freight Agents we must understand the time has come that the shippers must understand if they are to get quality trucks they must pay the price the following article by Mark B. Solomon lays it out it is important to read and understand

He didn't ask for the mantle, but a case can be made that Tom Carpenter, director of North American logistics for giant International Paper Co. (IP), has become the conscience of the nation's shippers.

At the Council of Supply Chain Management Professionals' 2010 Global Conference in San Diego, Carpenter was asked if shippers should be taken to task for using the economic downturn and truck overcapacity to beat up carriers on pricing. He replied that "if the marketplace is giving us [excess capacity at low rates], we have a fiduciary responsibility to bring some of it back."

At the 2011 CSCMP conference, Carpenter's comments took on a more strident tone. "The shipping community has done a good job of managing our carriers' margins," he said, the sarcasm evident in his voice.

Big shippers like IP are tough negotiators with high expectations, and are accustomed to demanding and receiving superior service at low rates, Carpenter said. But in a world of shrinking capacity, a diminishing supply of qualified truck drivers, and escalating truck life-cycle and regulatory compliance costs, the days of shippers' having it all are fast disappearing, Carpenter warned. "We can't talk out of both sides of our mouth anymore," he said.

Carpenter wasn't the only big shipper at CSCMP to sound the alarm. "We probably haven't ever been through what we will be going through in the next four years," said Mark Whittaker, vice president of PepsiCo Transportation, a unit of the beverage and snack giant that spends $3 billion a year on global transport services and boasts the largest private truck fleet in North America.

For shippers, what lies ahead could be as challenging as what Whittaker fears. From 1980, when the trucking industry was deregulated, to the year 2000, the market experienced price deflation as a plethora of new players—and capacity—entered the market, emerging technologies fostered greater efficiencies, and operating costs held relatively steady. During that period, the cost of transportation fell 65 percent in real terms, according to Noel Perry, managing director and senior consultant at Nashville, Ind.-based FTR Associates.

The last 11 years have been the inverse of the previous 20, according to Perry. Since 2000, fuel, labor, asset, and regulatory costs have climbed, barriers to entry have increased, and in the past 12 to 18 months, truckload capacity has been taken out of the market. Add to that the obsession of many shippers with maintaining lean inventories and their increasing reliance on truckers to serve as a sort of "mobile warehouse," and it's clear the issue of available capacity—and the costs of procuring it—will define the industry for the rest of the decade, Perry said.

"It is probable that capacity shortages will last for several years, not just for one," Perry told an audience at this year's CSCMP conference in Philadelphia. "We could easily see sporadic supply chain failures based on capacity shortages. That's something we are not used to."

Sticker shock
Shippers could also be in for sticker shock where freight rates are concerned. Perry said rates will need to rise 15 percent just to offset the higher costs that truckers will incur to attract and retain good drivers, whose ranks are expected to thin as a result of federal regulations like CSA 2010, an initiative designed to winnow out drivers with marginal safety records.

Making matters worse is the level of driver turnover, which is hitting uncharted territory. Thom S. Albrecht, transportation analyst for BB&T Capital Markets, said driver turnover—or "churn"—hit a stunning 90 percent in the third quarter, more than double the turnover rate for the same period in 2010. Maintaining a stable workforce will cost truckers plenty, and it will be an expense that will likely get passed on down the chain.

At the same time, trucking executives said they would not be adding new capacity for the foreseeable future. The skyrocketing cost of replacing new rigs, combined with freight rates that aren't fully compensatory for the investment, makes it economically infeasible to add to fleets, according to carrier executives. The best shippers can hope for is a straight swap of power units, a move that will put newer rigs on the road but won't have any net effect on capacity, truckers said.

"There is no credible reason to go to the board to add capacity when the return-on-asset [level] is under 5 percent," said Derek J. Leathers, president and COO of truckload carrier Werner Enterprises, at a CSCMP panel session.

Kenneth Burroughs, vice president of revenue management for UPS Freight, the less-than-truckload unit of UPS Inc., was more direct, telling the same session that "we aren't going to be adding terminal or truck capacity."

Increased liability exposure
As truckers grapple with driver shortages and fleet reductions, shippers are being warned not to expect the service quality or reliability they have grown accustomed to. Donald A. Osterberg, senior vice president of safety and security for truckload and logistics giant Schneider National Inc., said truckers face a plethora of government mandates ranging from CSA 2010, to proposed changes in driver hours of service (HOS) regulations, to the 2010 rule that requires virtually all truckers to install electronic on-board recorders (EOBRs) to ensure their drivers are complying with HOS regulations. The EOBR rule, which would make it nearly impossible for drivers that once used paper logs to exceed their HOS limits, is in legal limbo after a federal appeals court in late August ruled that the policy doesn't do enough to ensure that truckers won't leverage the devices to force drivers to stay on the road even when they're tired. The rule, set to take effect in mid-2012, has been remanded to the Federal Motor Carrier Safety Administration for further consideration.

Osterberg said the cumulative effect of these mandates will be to force the supply chain to permanently rationalize service expectations. "I don't believe the current levels of service are sustainable going forward," Osterberg said at CSCMP.

Osterberg advised shippers to take their legal exposure under CSA 2010 very seriously, saying the plaintiffs' bar is chomping at the bit to pursue deep-pocketed shippers for monetary damages in the event of a fatal truck-related accident on grounds the shipper should have known under the CSA guidelines it was engaging a sub-standard driver and carrier. In addition, shippers that were shielded from liability through indemnification clauses written into carrier contracts will see that protection erode, Osterberg said, noting that 30 states already have non-indemnity laws on the books.

"Shipper liability is inevitable, and CSA will exacerbate its exposure," he said.

Shippers speaking at the conference say they are becoming increasingly proactive in tracking their drivers' performance. "We monitor [CSA] scores on a monthly and quarterly basis," said Michael F. Heckart, manager, North American logistics strategic sourcing for the agribusiness giant Deere & Co.

Heckart said Deere's relationships with its carriers are deeper than perhaps they've ever been. "It's not enough to just have a conversation with the carrier anymore," he said.

The difficulty in managing a customer's demanding requirements with fewer rigs and drivers at their disposal could compel some shippers to "roll the dice" and continue to use carriers that might be available but whom they know would be on the CSA bubble, according to Carpenter of IP. "Some [shippers] are probably doing it," he said. "But they are playing with fire and they're going to get burned."

Thursday, October 20, 2011

"Freight Broker Training" Tips for a Successful Sales Call

freight brokers & freight agents I have always believed the way to be on top is to follow simple steps and stay positive at all times.Too many people in freight broker business look at the telephone as an anchor--that's how they feel about lifting it when they have to make outgoing calls to potential clients. For some, you'd think it was covered with spiders or that it might electrocute them if they touch it. That reaction revolves around the fear of rejection. Granted, not too many freight brokers or freight agents are brave enough to willingly put themselves in a position to be rejected. However, those who do will find all sorts of long-term rewards for the temporary pain they'll experience.

With the right attitude and by paying close attention to what happens, each rejection you deal with will be a learning experience. You'll learn what not to say and when not to call. The key here is to turn that around so you can master what to say and when to call. With every rejection, you'll want to take a quick moment to analyze the situation in order to benefit from it. Rather than letting it ruin your attitude for the next call, you should find yourself saying, "Well, that didn't work. What's a better way to say it?"

With proper fine-tuning, you'll soon find your calls being well received and you'll experience fewer rejections. To save you some time on this learning curve, here are aome points you need to consider before making any business calls.

1. Develop a professional greeting.

2. Introduce yourself and your company.

3. Express gratitude.

4. State the purpose of your call.

5. Get a confirmation will they use me Yes or No

6. Thank them for their time

Success in selling starts with You!


Believe that you will be successful

"Whether You Believe You Can or You Can't - You Are Right!"

Henry Ford gave us that quote, and it rings true for every aspect of our lives. Belief is the most important category in all areas of life. Without it, the other categories would be meaningless. Belief is why the greatest freight brokers in the world have no clue that they are selling anything. This is because when you believe in something so much, you can not help but to tell people about it. It will come naturally to you, and you will not be nervous.

You must be able to find a way to get to believe that much in your services, to be successful on a sales call. Belief will give you the confidence, enthusiasm, and focus that you need in order to be successful in anything in your life , not just sales calls.

Confidence To Make a Sales Call

Confidence is required, in order to make a successful sales call. You must have confidence in a number of different areas such as, confidence in your products, confidence in your service, and confidence in your price.

Confidence In Your Products
Having confidence in your products means that you are confident that the products that you are selling will work well with your customers needs. Remember, just because your products are high in quality does not mean that they will work in any given situation. You must be able to confidently deduce exactly what your customer wants and find a way to make it happen!

Get Creative.

Have confidence In Your Service

This is the second area that you must be confident in, in order to conduct a successful sales call. When making a sales call, you are the face of not only your company, but also yourself. That being said, make sure you show them your best. Make sure to let them know that they will be in good hands if they give you their business. Let them know that you want it, and will do anything in your power to take care of them. The only way that you can do this is to be confident in your company's ability.

Show enthusiasm During A Sales Call

Legitimate enthusiasm will come naturally during a sales call if you already have belief in your service and the confidence that it will work for your customer. This does not mean that you cannot get better at controlling your enthusiasm.

Training your enthusiasm is fun and easy to learn. The secret is to think of all the things that make you and company great. Think of past experiences and what you have done for other clients.

Stay focused On Your Customer

Focus is our final category for the success of a sales call. You must be focused at all times on what the customer wants. As a salesman myself, I know how difficult this can be when you are listening and want to make suggestions on the fly.

Focus on your customers current situation, and not on your own agenda during the sales call. Do not make suggestions during the sales call until you have had a chance to thoroughly think your strategy through. Make sure that the customer knows that you are there for his interests, instead of your own and you will eventually win their trust.

This can be anything from getting to eat at a restaurant that you want or convincing somebody of an idea that you have. You never stop selling. Now let these past experiences come in and go out of your mind. Gradually speed up all the successes you can think of and fill your mind with success. After you finish this exercise, your enthusiasm will be increased. This is a great exercise to perform while travelling to the sales call.

Tuesday, October 18, 2011

"Freight Broker Training" Uncovering Hidden Research Reports

Freight Brokers and Freight Agents here is some fantastic information for you that will help you with you research

Uncovering Hidden Research Reports
By Sam Richter

When you're a finalist for an account, completing a response to a Request for Proposal, or looking to sell your products into a new industry, it's imperative that you have a base understanding of your prospect's industry. What are their industry trends? What are the issues their industry is facing?

You could spend days "surfing" the Web trying to locate industry information. Or, you can have someone else do all of the work for you. Think about any industry; what's the chance that someone somewhere has written a report or given a presentation about that industry? Probably 100%. And what's the chance that some of those papers or presentations have been posted online. Probably 100%. How do you find them?

Google Filetype: Search

A great way to find industry research reports is to use the Google filetype: search. Oftentimes professional research reports get posted online for people to download because they are too large to email. Sometimes industry groups or even companies post reports online for members or employees to download.

Posters of these reports often think the report is secure. However, if a file is posted online and not properly secured, Google may eventually find it, open it, and "vacuum" every word in the report making it fully searchable.

It's easy to find these reports using the Google filetype: search (filetype colon). Just type an industry name followed by the word industry, into Google, using quotation marks (e.g., "paper industry"). Add words like trends, issues, revenue, technologies, etc. that you think might appear in a research report. REMEMBER, think like an author. What words would you put in a research report or presentation? Then search for those words.

Next, type in filetype:pdf, which will limit your search results to just PDF files, which is a fairly typical format for a research report. You can also try filetype:ppt for PowerPoint slides, or filetype:doc for Word documents.

Review the search results to see if the abstract looks like a report. If it is, click on the link and download the file. You'll be amazed at the types of professional research reports you can find online using the filetype: method.

So for example, if I'm looking for a report about the medical device industry, here's what the Google query might look like:

"medical device" + industry + report + (trends OR issues) filetype:pdf OR filetype:ppt

Industry research can be easy--now that you Know More!

(Sam Richter is the founder of the #1 rated Know More! sales training program (www.samrichter.com). This is just one of the more than 80 people, company, and industry information search tips and resources you'll find in his top-selling and award-winning book, Take the Cold Out of Cold Calling (www.TakeTheCold.com).

Monday, October 10, 2011

6 Ways Freight Brokers/Agents Can Increase Carrier Capacity

This is a fantastic article by Denis Brown of LDI once again he has done a fantasitic Job at showing what a top notch broker should do.

If you are like most freight brokers or freight agents I talk to, finding trucks can be a real challenge these days. The fact is, not all freight is created equally and neither are all brokers. There are times when carriers are tripping over one another to take your loads and other times the silence is deafening.
So what’s the secret to finding and retaining truck capacity? The fact is there is no secret, there are no magic bullets, there are just basic business principles that successful freight brokers and freight agents use to stand out from the crowd.

1) Be an investor and focus on building relationships with carriers and drivers before you need them, rather than just focusing on only one load at a time. Ask carriers how you can help them grow their business and always try to think long term while balancing your short term needs.

2) Utilize technology to leverage your time, including advanced freight brokerage software, load boards, email, smart phones, instant messaging, dual monitors and beyond. Let technology do the heavy lifting to make your job easier by allowing you to cast a wider net and communicate your value and needs more efficiently.

3) Tell the truth and be upfront with carriers about the details of your load. No one likes to be misled, including you, so revert back to the basics, “Do unto to others as you would have them do unto you”.

4) Always, always, always pay your carriers on-time! Even if your shipper slow pays or downright refuses to pay you, make sure you are not hurting the carrier for something outside of their control.

5) When there is a problem, take ownership and always focus on the solution, never on the problem!

6) Network with carriers and more importantly with drivers about other drivers and carriers they know that would be interested in doing business with you. Use tools like Linkedin.com and Facebook.com and other social media to make industry connections.

Friday, July 8, 2011

Risk of Freight Brokering

The risk in being a freight broker today is. Continuous growth in competition, providing the right service must become vital. The greatest single need is true old fashion customer service with honest integrity.

Freight brokers must understand having a good reputation is extremely important A Customer that has not used our service before is often nervous and requires a lot of hand-holding. Anything new or different makes the average customer tense and uneasy. This is why the new business relationships with your company, has to be presented as a natural extension of what the customer is already doing. Demonstrate and prove to your customer that they will be happy and satisfied. Tell stories about other happy customers. And provide the best customer service possible

Risk of Freight Brokering

The risk in being a freight broker today is. Continuous growth in competition, providing the right service must become vital. The greatest single need is true old fashion customer service with honest integrity.

Freight brokers must understand having a good reputation is extremely important
A Customer that has not used our service before is often nervous and requires a lot of hand-holding. Anything new or different makes the average customer tense and uneasy. This is why the new business relationships with your company, has to be presented as a natural extension of what the customer is already doing. Demonstrate and prove to your customer that they will be happy and satisfied. Tell stories about other happy customers. And provide the best customer service possible

Saturday, January 29, 2011

Freight Brokers/decisions and actions

Freight Brokers you should concern yourself in terms of decisions and actions. Some choices are considered to be good and some are not. A lot of the choice depends on the perspective of what is good for the business.One common earlier point of view is what is good for the business. All economically profitable actions and decisions are considered to be good in this perspective. All organizational behavior of the individuals and groups is oriented in such perspective towards profit generation with a single minded focus.

The danger with such a view or behavior is that sometimes it can be damaging your relationship with your customers. Laws which govern the logistics business behavior and choices deal with legally right and wrong aspects; they do not and cannot deal with morally right or wrong choices.

And this can lead to 'clever' legally defendable, but otherwise damaging choices, damaging to customers, to society, to government and your business. An emerging point of view which is slowly gaining wider acceptance is that the greater good of all needs to be considered and organizational choices have to be made in line with such considerations, if the business has to be considered as operating with business ethics.

Social responsibility of business is the basis of this school of thought. This is necessary not from the point of a good freight broker, it is also necessary to build an acceptable image of the business in the eyes of your customer, and thereby for its service that sells well. It makes good business sense to take such decisions which are right in this perspective and to build on them.




Thursday, January 6, 2011

Freight Brokers and the right tools

Proper Customer service Relationship is a very big deal for any Freight Broker, you need to efficiently understand your customer’s needs and demands using CRM software can help you to a large extent.

CRM stands for customer relationship management. As its name implies, it is the database of all the details of the customer and their history, whether it is existing customer’s records or prospective. To make your Small Business CRM strong, you need to concentrate on your existing and the potential customers. Prospective or potential customers are those customers who can be easily converted in to loyal customers of your small scale business.
It is quite obvious that as competitive as the freight broker industry is you need to make constant relationship with new customers. The best solution for freight brokers to do this is with web based CRM software.

A good web based CRM allows you to keep the right information and details of all your customers and prospective customer so you can stay ahead of the competition.

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Freight Brokers and the right tools

Proper Customer service Relationship is a very big deal for any Freight Broker, you need to efficiently understand your customer’s needs and demands using CRM software can help you to a large extent.

CRM stands for customer relationship management. As its name implies, it is the database of all the details of the customer and their history, whether it is existing customer’s records or prospective. To make your Small Business CRM strong, you need to concentrate on your existing and the potential customers. Prospective or potential customers are those customers who can be easily converted in to loyal customers of your small scale business.
It is quite obvious that as competitive as the freight broker industry is you need to make constant relationship with new customers. The best solution for freight brokers to do this is with web based CRM software.

A good web based CRM allows you to keep the right information and details of all your customers and prospective customer so you can stay ahead of the competition.

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Tuesday, December 21, 2010

Freight Brokers Are You Ready to Play the Negotiation Game

Freight Brokers to win at the art of negotiation you have to be a particular kind of person: supremely confident, afraid of nothing, and with a big-picture mindset. The best focus on the issue itself and aren't distracted by the back-and-forth game of give and take.

As with many endeavors, preparation is essential -- and often more instrumental to success than the tactics employed. If you don't know what a potential client does or haven't considered how they conduct business, you simply will have no idea where to begin or how to react to their objections.

The following tips will show you what you need to know before the bargaining begins, as well as strategies for getting the best deal at the table.

Before you make the call. Know your potential client.

Have an understanding of your potential client. Research and reading trade publications, other media reports, and even the website of your potential client -- is a good way to start. The better understanding you have the more likely you are to be able to answer negative objections of why they cannot use your service.

Keep quiet -- except to ask questions.

Silence can be a powerful weapon. Many people find it uncomfortable and fill it with conversation, the best negotiators listen more than they talk and they know that asking questions is a proven method of gathering intelligence and fending off questions.

Check Out the services we offer and Start Today Call (706) 451-9371

A1 Freight Broker Training and Logistics Consulting We are here To Be of Service

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Freight Broker Business Training $750.00
Freight Agent Training $500.00 with placement assistance

Thursday, December 16, 2010

Freight Brokers Study different manufactures by industry

Study different manufactures by industry. Before you make sales calls, spend time researching
different industries. Read different industry reports. Determine how you can help. Then, when you pick up the phone your conversation is going to be about THEM.

In addition, an industry publication is often a great source for leads. Many publications
generate a regular “top company list.” In each issue they most likely profile multiple different
companies, and write stories about influential executives. Use this information to generate
prospect lists, and to understand a prospect before you call.

Check Out the services we offer and Start Today Call (706) 451-9371

A1 Freight Broker Training And Logistics Consulting We are here To Be of Service

Watch Videos From A1 Freight Broker Training


Freight Broker Business Training $750.00
Freight Agent Training $500.00 with placement assistance

Freight Brokers And The Proper Tools

Freight Brokers a Good CRM (Customer Relation Management Tool) can bring enormous benefits to your business, but only if adopt. Every sale begins with a lead, and if that lead comes from a typical lead generation process, A good CRM is vital and will allow you to keep in touch with that customer from the first day .

Check Out the services we offer and Start Today Call (706) 451-9371

A1 Freight Broker Training And Logistics Consulting We are here To Be of Service

Watch Videos From A1 Freight Broker Training


Freight Broker Business Training $750.00
Freight Agent Training $500.00 with placement assistance

Saturday, November 27, 2010

Freight Brokers Expand Your Skills To SUCCEED

Do yourself a favor and learn all you can; then remember what you learn and you will prosper.

"It's important to work smarter, to sharpen your ax. You waste less time when you do this."

If you want to succeed in freight brokering, you need to continue learning.Because the moment you stop growing, your contribution to your company stops growing also.

Here is what you must do to SUCCEED.

Start working enthusiastically.

Understand who you really work for.

Concentrate on building your business character.

Care about the people you work with.

Exceed what is expected of you.

Expand Your Skills to SUCCEED.

"If the ax is dull and its edge unsharpened, more strength is needed, but skill will bring success"

It's important to work smarter, to sharpen your ax. You waste less time when you do this.

How do you sharpen your ax? By filling your head with learning - read a book, attend to a sales seminar, take a class. If you keep learning, then you can continue to expand your horizons.

"Do yourself a favor and learn all you can; then remember what you learn and you will prosper" The solution to most of life's problems is filling your head with learning. So learn all you can.


Check Out the services we offer and Start Today Call (706) 451-9371

A1 Freight Broker Training And Logistics Consulting We are here To Be of Service

Watch Videos From A1 Freight Broker Training


Freight Broker Business Training $750.00
Freight Agent Training $500.00 with placement assistance
Freight Broker Material and 2 Hours online Training $199.00.

Tuesday, September 28, 2010

Freight Brokers Don’t Be Fake

Far to often when I train a new Freight Broker what I see is that they are afraid to be themselves they try and be something they are not here are a few simple directions

#1: Be yourself! Don’t do things that don’t fit who YOU are. When you call a prospect, forget the caned spam you think you need to serve and be yourself. Be natural . . . Be You!

#2: Don’t think yourself as a failure because you are shaking when you are cold calling! You are simply embracing the fear (False Evidence Appearing Real) known to all people. I bet if you aren’t good on the phone, you are good at something find it and stick with it Face your fears, work on your weaknesses; don’t get me wrong, I’m not against stretching. Life is all about stretching. We just need to do what fits us!

Don’t ever be ashamed of who you are! You are a unique brand with much to offer your customers and those around you. Find your unique voice, improve upon it but; be real or do something else!

Check Out the services we offer and Start Today Call (706) 451-9371



A1 Freight Broker Training And Logistics Consulting We are here To Be of Service

Watch Videos From A1 Freight Broker Training



Freight Broker Business Training $750.00
Freight Agent Training $500.00 with placement assistance
Freight Broker Material and 2 Hours online Training $199.00.

Monday, September 20, 2010

Freight Brokers Go Get It!

I read a story about a pessimistic freight broker. Spent thousands of dollars to have a shine new business he bought new phone lines, new computer and fax machine. Knowing that one day he would be so successful the new freight broker very quickly he noticed that the bills for all the new office started coming in and he had moved no freight so he began to panic! Eventually, he accepted his fate they after had told him there was no freight out there to be found the economy was just too bad. Then one day he a meet a very successful freight broker, that noticed something peculiar: the new freight broker was doing no prospecting for business was not Calling any potential business, the new freight broker never even took the new phone out of the box and set it up to be used. In essence, the new freight broker willed himself to death.

Our mind determines our outcomes.
If the man in the story was able to be convinced there was no business due to the economy, imagine what our mind can do to help us succeed!
What is your mind doing for you?
Do you believe the best for yourself? Or, are you fostering a pattern of personal failures and negative thoughts?

Success builds from within…

You are your biggest advocate… your greatest champion! Crush the naysayer keeping you from achieving your goals. Don’t let outside distractions diminish your vision. Don’t settle for just enough. Expect over and above what is expected of you.

Within each of us exists two mindsets…

…each producing drastically different outcomes. Which one do you choose to believe? Once you decide what you really want… a dream becomes a vision… becomes a goal… becomes YOUR reality.

Check Out the services we offer and Start Today Call (706) 451-9371



A1 Freight Broker Training And Logistics Consulting We are here To Be of Service

Watch Videos From A1 Freight Broker Training



Freight Broker Business Training $750.00
Freight Agent Training $500.00 with placement assistance
Freight Broker Material and 2 Hours online Training $199.00.

Thursday, August 26, 2010

New Freight Brokers and Cold Calling

As many new Freight Brokers of Agent start out I have noticed they all rush to get ha first customer this is an ineffective technique they do little to convince the prospective why they should listen to them. So here is a short list of pitfalls they should avoid if they want to get the prospects attention.

1. Spending too much time with someone that can help them. Far too often when I do phone training with a new freight broke/agent they want to tell everyone what they are calling for this is a big mistake the receptionist cannot help you, I am not saying to be rude or brush them of but you must get to the right person and the first person you talk with in most cases is not the right one

2. Not listening. If you listen to the potential customer they will give you the answer you need slow down and listen.

3. Knowing nothing the business you are calling on. If go to the trouble of calling the prospect to tell about your service it would help to know what their business is. After all, they have spent a lot of time putting that information on my website. So if someone calls and has to ask about their business, and it is clear they haven't done any preparation.
This list can go on, that is why at A1 freight broker training we provide cold call coaching. If a new freight broker or agent needs this aspect to help them become successful.

Check Out the services we offer and Start Today Call (706) 451-9371

A1 Freight Broker Training And Logistics Consulting We
are here To Be of Service


Watch Videos From A1 Freight Broker Training


Freight Broker Business Training $750.00

Freight Agent Training $500.00 with placement assistance

Freight Broker Material and 2 Hours online Training $199.00.

Thursday, August 19, 2010

Freight Brokers, Freight Rates And Trucking Industry

Freight Brokers understand that freight rates have depressed drastically. This is because of descended current freight capacity. It is unfortunate, though, that the declining freight capacity has also led to many jobs being lost.

Companies have had to downsize, or go bankrupt, because of the declining trucking freight rates. Fuel accounts for up to 60% of the trucking freight rates bottom line cost of freight hauling.

A few details that a freight broker ,must understand is the value of shipping, contract pricing, which is directly integral to trucking, the numerous accessorial charges, available trucking service level and available value-added services that affect freight rates.

Freight Brokers know the costs associated with the trucking rates and therefore, can be a stringent advocate to the consumer and the carrier’s trucking rates, the bottom line is that trucking rates are determined by everything from beginning to end of the shipment.

Freight Brokers understand that the global economy relies on the trucking industry and, therefore, the freight rates of those involved. When demand for products increase, the freight rates will increase

Check Out the services we offer

At A1 Truck Services

Watch The Video About A1 Trucking Services

A1 Freight Broker Training And Logistics Consulting We are here To Be of Service

Watch Videos From A1 Freight Broker Training

Start Today Call (706) 451-9371

Freight Broker Business Training $750.00
Freight Agent Training $500.00 with placement assistance
Freight Broker Material and 2 Hours online Training $199.00.

Wednesday, August 18, 2010

The Freight Broker and Voice Mail

I am not a big fan of leaving a voicemail with a prospect and waiting for their response. In a cold calling scenario, count on them not returning your call. Instead, leave them a brief message name and a simple statement requesting a return call, you need to stay in control of the process.

Having said that, there are a few things you can do to increase the possibility that your prospect will surprise you and return your call.

1. Know Why You Are Calling.

Your prospect is thinking the same thing. They want to know how important it is for them to hear you out. Before you call, Most of us, when we call a prospect, have no idea where to take the conversation after we finally get them to say, "You got my attention. You've got 2 minutes. What do you want?" So we revert back to announcing our wonderful services and how great you are going to make their world you have just become like the other thousands of freight brokers that call waiting their business.

Before you place the call, know why you are calling them and the desired outcome.

What's playing in their mind is: "So what? What's in it for me? What am I getting out of this?"

2. Your Name Is Not an Attention Getter in a Cold Call.

Your prospects are preoccupied with other things they need to do. Your job is to say something that is going to cut through all of their mental distractions and get their attention. Your name, company and phone number just won't do the job. Create a compelling reason for them to do business with you be there to be of service.


3. Reference Someone They Know to Get Their Attention

In sales, we often talk about the power of referrals and how much easier it is to make a connection when you have them. Referencing a person that your prospect knows or respects is a fast way to get their attention, but before you use the referral, make sure that the person you are referencing is in good standing. The last thing you want is to reference someone who has had a disruptive influence in your prospect's business. It leaves them with a bad first impression of you.

4. Remove References how great you are going to make life for them

As exciting as it may be to you, your prospect doesn't care about you. They recognize that most of these are claims made by biased fight brokers they have heard it all. Don't promise your prospect what you can do for them. Instead, let them know what you've done for similar clients in the past and state that similar results may be possible for them.

Remember, no one cares about your specialized system or service. What they care about are the business results that you can help them achieve, and you can't really address that topic until you know the specifics about their situation.

5. Leave Them a Compliment.

If you've been monitoring Google News, have Google alerts set up, or if you are following a company on LinkedIn, then you will know when people get promoted, when people leave the company, when people transition to different positions, spectacular end of the quarter results, new business acquisitions, etc. Don't be afraid to mention these changes or acknowledge accomplishments and tie them in to the reason for your call. It shows that you have taken a genuine interest in their company and their issues as opposed to someone looking to make a hit-and-run sale.

6. Use a Little Dramatic Flair.

There are plenty of ways to get attention.

“Make a statement like” Mr. Smith I understand that you are the person I need to talk with I have a question I need to ask and I understand only you can answer this so please call me back.

In a world where your competition is clamoring for your prospects' attention, you need to do something that is going to raise your message above the ever-present noise. Sometimes, using drama to emphasize your point is exactly what you need to stand out in the crowd and get your prospect's attention. Remember, however, that using dramatic flair isn't for everyone. It won't work in all situations, and it can very easily to go over the top, blowing your credibility.

As I mentioned, I'm not a big advocate of giving up control of the communications process. Keep it simple and to the point.

Check Out the services we offer

At A1 Truck Services

Watch The Video About A1 Trucking Services

A1 Freight Broker Training And Logistics Consulting We are here To Be of Service

Watch Videos From A1 Freight Broker Training

Start Today Call (706) 451-9371

Freight Broker Business Training $750.00
Freight Agent Training $500.00 with placement assistance
Freight Broker Material and 2 Hours online Training $199.00

Tuesday, August 17, 2010

Trucking and what freight brokers are really for

If you are an owner-operator, you know how important it is to find freight, because you understand that deadhead doesn't pay. You understand this even more because those empty miles of high dollar fuel are a pure expense. Freight Brokers can help you can search the available freight loads by their location, the type of freight, how much the load pays, the size of the load, or where it is going.

It really doesn't matter what kind of trailer you haul, they can help you find loads that fit you.

But you must be careful and take time to check out the freight broker you will b working with Hauling a load for a someone you have never even heard of can be a nerve racking experience because you just don't know how trustworthy they are, or what kind of difficulty they may give you after your truck is loaded. This is why it is vital to check out a freight broker, before you do business with them, by reading feedback reviews other drivers have left about them. Can't you just imagine the headaches that will save you?

Of course, the opposite is also true; once you have gotten along well with a particular freight broker, you want to be able to work with them again. This is why the you should a list of freight brokers and loads you have hauled for them

Running empty miles is a waste, but, fortunately, it is a waste you should not have to experience again. By building a list of trust worthy freight brokers.

Check Out the services we offer

At A1 Truck Services

Watch The Video About A1 Trucking Services

A1 Freight Broker Training And Logistics Consulting We are here To Be of Service

Watch Videos From A1 Freight Broker Training

Start Today Call (706) 451-9371

Freight Broker Business Training $750.00
Freight Agent Training $500.00 with placement assistance
Freight Broker Material and 2 Hours online Training $199.00

Wednesday, August 11, 2010

Qualified Freight Broker Training

Freight broker training like any other, should be done by a qualified person. Not just someone who can give you the basic outline, but can give you the details that go along with it. Freight brokers and agents also need to know the tricks of the trade and how to use the tools available. It won’t do you any good to know what they are if you don’t know how to use them.

When looking for freight broker training look for someone that has been a freight broker, freight broker agent or even a logistics consultant. But be aware that more expensive does not mean more quality or more knowledge. Some schools and seminars charge in the thousands of dollars but they also leave a thousand unanswered questions in the end. Why? They had no experience to share or relate to. Make sense? It does to me. Wondering what would be considered a qualified person? Call your prospective trainers and ask him/her if they have ever been a freight broker or an agent and if so for how long. Depending mostly on their length of experience, success, and why they quit, should give you an idea of their qualifications to give you the proper freight broker training you will need to succeed. Ask them if you can call them back a week or a month or a year down the road if you run into something you don't know or understand. Ask them about honesty and integrity. Then listen to their answers. Proper freight broker training is the key to your success.

Check Out the services we offer

At A1 Truck Services

Watch The Video About A1 Trucking Services

A1 Freight Broker Training And Logistics Consulting We are here To Be of Service

Watch Videos From A1 Freight Broker Training

Start Today Call (706) 451-9371

Freight Broker Business Training $750.00
Freight Agent Training $500.00 with placement assistance
Freight Broker Material and 2 Hours online Training $199.00