Showing posts with label refrigerated freight. Show all posts
Showing posts with label refrigerated freight. Show all posts

Wednesday, May 25, 2011

Successful Freight Broker Agent management

a successful Freight Broker Agent management system include first of all having well defined revenue plans and revenue and margin objectives. Often times, this includes having bookings objectives for your individual freight agents. Having well defined e targets. And of course, having a strong, well documented plan, in terms of who your target markets and customers are.
The next component of successful freight agent performance system is actually having individual revenue margin and booking objectives for each of your people.
Typically, this is done once you’ve defined your overall company’s revenue plans. You should put together targets, annual revenue and bookings goals for each of your freight agents that are tied to that overall revenue plan. And often times you’ll be doing a measuring and monitoring of performance relative to those actual revenue goals systematically on a monthly or quarterly basis in addition to that.

The next element of a successful freight agent performance system is having a regional territory plan that your agents are working towards. This territory plan should list not only your major objects but also key accounts that you’re targeting, the strategies to get into those accounts, should probably have a section about both new business development as well as account maintenance or account management and also have a section related to actual strategies that your freight agents are going to be carrying out.

Again, having a plan in place allows you to use that plan as a tool for measuring and monitoring performance against that plan and having ongoing discussions with your freight agents related to how they’re progressing against the objectives and the overall plan that they’ve set into place.
The next element of a successful freight agent performance system has nothing to do with actual goals objectives or plans, but everything to do with the freight agent mangers role in working with individuals on the team. This is the most critical element. Freight agents are only as good as the freight agent manager. A lot of companies expect freight agent to be left at their own devices, but just like any other team, freight agents need to be managed and the foundation for that, of course, is having somebody in place in your freight brokerage who can function and is willing to work closely with the freight agents.

The role of freight agent manager is in developing solid freight agents and this can only be accomplished by working closely with the freight agents on an ongoing basis and establishing a relationship of trust, confidence, and mentorship. And that relationship built between sales management and its team is fundamental to empowering sales people to be successful in their jobs.

The role of the freight agent manger is to track sales activity and measure and monitor performance and to coach salespeople to success. Tracking activity can be done very easily when your company has a successful CRM implementation. We use salesforce.com to develop customized dashboards that give management a quick snapshot of each of their sales people’s activity in terms of amount of prospecting, amount of actual account qualification and actually being able to measure and track the activity of the sales people as it relates to moving deals through the actual sales process towards close.

Measuring and monitoring performance isn’t just about really tracking activity but in a deeper sense, getting behind the activity to understand what it is that’s working and what’s not working with each Freight Agent. A good example of that is working with accounts. Doing a good job of mapping out an actual customer prospect, in terms of people, decision makers, influencers and decision making process and then working hard in order to touch all the bases to develop and advance the sale a specific account. This is where sales management needs to work deeply to measure and monitor sales performance and this is not a trivial task. It requires active engagement from sales management in order to do this.

Another foundation of good sales management, of course, is coaching your people to success. There is all sorts of schools of thoughts out there about how to best work with people but in this day and age, which is one of empowerment, people want to feel like they’re involved in the decision making processes of their job. They want to feel like their opinion is heard by management. So a more enlightened approach to coaching your people today in today’s management environment is really working with sales people to help them to understand and reach their own conclusions about how they can improve their sales performance.

Coaching requires active engagement which requires in turn, time spent seriously involved in a sales person’s day to day, week to week routine activities. There’s a number of different ways to do this, of course. The most effective way is spending one on one time with your sales people strategizing with them, talking about and preparing for sales calls, doing sales calls and then debriefing after those sales calls to talk about what happened, what was learned and how could the sales call have been improved. Most freight agents learn by doing, and so the active coaching is the art of getting with your agents and then actually working with them to help them to understand how they can enhance their sales performance and their sales technique.

Another element, is regular phone contact with your freight agents just to check with them to find out how things are going, and frequent informal discussions with freight agents to just show them that you care and also giving them feedback on problems and challenges that they are facing on specific. Talking with them on a regular basis about how things are going and showing your freight agents that you are actually engaged with them in an active relationship and are interested in helping them to find ways to win. When your freight agent`s win, your company wins.

Yet another element is holding regular sales meetings. Some companies only do this on a very infrequent basis and the sales meeting should be a primary component of your sales system. By formalizing sales meetings and holding them on a regular basis, you’re showing your sales team that you’re creating an environment of accountability and information exchange. Sales meetings can be used for a number of purposes including information gathering, finding out how your sales team members are doing and what difficulties they may be facing.

Providing training is very important. Providing ongoing sales training is a way to make sure that your freight agents’ are always sharpening their saw and that you’re giving them the latest tools in order to improve their sales performance. So typically, we work on sales technique training as well as product training and customer and market training as well. Other things to do in sales meetings include providing recognition incentives and rewards, taking time in your sales meetings to praise and celebrate the successes of your people is a great way of showing them that you really do care about their performance and you’re willing to celebrate those success and give them recognition and rewards as appropriate for the successes that they have. So holding sales meetings is an important part of making sure that you have a motivated, high performance team that’s working together and is accountable for its activities.

The more that sales people understand that they are accountable for producing themselves and are held accountable through these different vehicles that we’ve talked about the better your sales performance is going to be from your agents. So building and deploying a successful sales p management system is something that a company cannot live without and needs to be taken very seriously.

Of course the best sales performance system is only as good as the people who are running it and when it comes right down to it, running a high performance sales team is all about good leadership. What is good leadership? That’s not the subject that I want to cover here but I certainly do want to say this: Leadership is about passion, about vision, about connectedness, about motivating people, about finding out what it is that unlocks the door to people’s special performance and helping them to open that door and go there. So in some way, building a successful sales management system is a key to accelerating your company’s sales and as your organization continues to grow, it becomes more important in order to achieve high performance scalability and repeatability in your processes.

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Thursday, December 30, 2010

The Power of Industry Trade Journals, and Where You Can Get Them Now

At A1 Freight Broker Training I am always looking for helpful information for my clients and when I came across the post Published By Art Sobczak, Business By Phone Inc. I knew I had found valuable information for my clients and potential Clients so here you go enjoy.


The Power of Industry Trade Journals, and
Where You Can Get Them Now
By Sam Richter

Trade journals and magazines are an
outstanding way to learn about an
industry and the companies in it.

Industry issues, trends, and profiles
of key companies and individuals are
covered in each issue. Subscribe to
journals from your prospect’s and
customer’s industry and you’ll stay
up to date on what’s going on in their
world, helping you better craft
presentations and proposals, and
helping you better provide long-term
relevant value.

Whether you’re an inside sales
representative responsible for
generating leads via the phone,
or an outside sales person responsible
for meeting with prospects and closing
deals, the more you know about your
prospects and the challenges they face,
the better you’ll be able to get past
gate keepers, relate on a relevant level,
and share solutions that solve real problems.

It’s pretty obvious if you think about it.
If your sales process is based strictly on
geography—let’s call on every business of a
certain size within a particular region—then
your sales call is more likely than not going
to be about YOU. You’ll talk about your company,
your solutions, and how you’ve helped others
in the community

Segment by Industry
Instead, divide your call list by industry.
Then study your prospect’s industry. Before
you make sales calls, spend a day researching
what’s important to your prospects. Read their
industry reports. Learn how the best companies
in their industry operate. Determine how your
products and/or services help solve real
problems in their world. Then, when you pick
up the phone or have an in person meeting,
your conversation is going to be about THEM.

In addition, an industry publication is often
a great source for leads. Many publications
generate a regular “top company list.” In each
issue they most likely profile multiple different
companies, and write stories about influential
executives. Use this information to generate
prospect lists, and to understand a prospect
before you call or meet.

Where to Find Them
So where can you get industry journals and
magazines? How can you access industry reports
and white papers? Aren’t they expensive?

Don’t they take weeks or months to receive?

Not necessarily. Now you can get complimentary
access to thousands of industry journals and
research reports. Just go to www.samrichter.com/pubs

Industry publications typically make their money
via advertising. They’re happy to give away their
information in exchange for your information.
Because the more they know about their readers,
the more they can charge for their ads.

When you go to www.samrichter.com/pubs, you’ll
notice the industry list on the left side. Just
click on an industry to open the industry
publication page. Once on the page, select a
publication, research report, and/or white paper.

You can choose as many as you want (one at a time,
of course), and upon filling out the form, you
can download your report immediately or, depending
on the publication, it will be sent to you via
the mail.

Some of the registration forms are pretty
lengthy. And some ask for a lot of information,
some of which might seem a bit personal.

Remember…you’re getting these publications for
free, many of which cost hundreds of dollars!

So your information sharing is your currency
that you’re trading for access to valuable content.

Learn what’s going on in your prospects’ and
your customers’ world and how you can provide
high value. Impress them with your knowledge
of their issues, challenges, and industry success
stories.

Ultimately, you’ll get in more doors, and you’ll
close more deals.

Visit www.samrichter.com/pubs because
now you Know More!

(Sam Richter is the founder of the Know More!
Business Improvement program www.samrichter.com.
This is just one of the more than 80 people, company,
and industry information search tips and resources
you'll find in his top-selling and award-winning
book, Take the Cold Out of Cold Calling
www.takethecold.com.)

Wednesday, December 29, 2010

Freight Brokers Use the art of proper customer service during a Negotiation

To provide proper customer service to both of your clients will involve basic communication skills. Skills such as active listening, paying attention, having a clear understanding of your client’s needs, as well as the objectives of your clients. To be truly effective, however, you need to know more. You should be able to communicate properly during the process of negotiation.
Many situations you’ll face as freight brokers or freight broker agents will require you to effectively negotiate to a mutually beneficial (win-win-win) solution.
1. Responding to manufactures requests for qualified carries with proper equipment
2. Negotiating with carries for service and meeting their needs for adequate freight and rates
3. Convincing both manufacture and carrier to do what you would like them to do
4. Working with clients on contracts that provide the quality services and equipment they need but in a manner that allows you to use your resources optimally
5. Persuading both clients to accept your proposals; try a new idea, etc.
In order to be successful, you must master the customer service process, which will enable you to create the attitude change. In other words, you have to be able to “sell” your ideas in order to make changes for a win-win-win situation, while providing both sides with a fair deal. The result of a successful negotiation is that all parties received the best deal possible.
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Freight Agent Training $500.00 with placement assistance

Thursday, December 16, 2010

Freight Brokers When Should You Give Up on a Sales Prospect?

Freight Brokers, here's how to determine when you’re wasting your time on a sales call :
The economics of telephone selling can be challenging. In general we know that for every 25 calls you place, you may actually only speak to 15 people. Seven of those will ask you to follow up with a second call, and of those seven 2 or 3 will be prospects, and only one will use your services.
But you can't assume that every 20 new calls will yield a sale. You could fare far better or worse--depending on your timing, and ability to establish a rapport with prospects. The goal shouldn't be to burn through them as quickly as possible."

selling freight brokering services is as old as time itself, you must learn to close a new client within two phone conversations. "And you really shouldn't go beyond 3 calls,"
You must learn to take the initial call as far as you can "as long as they're still dancing with you. Do whatever it takes to try to get an order even on that first call if it's going well." You have little to lose by asking if they need any trucks today.

People will say they'll use you but don't." That indicates you're "not” getting enough information about their shipping needs and how often they ship. If the prospect says, 'We're not looking for any trucks right now,' you say, I will contact you Later today or fist thing in the morning. From the answer you receive you'll know if it's a blow-off or a real client

Likewise, you shouldn't have to make numerous callbacks to get the next order, "If you are doing the right things in the right way on the phone," and still not making progress, I'd have to look at this prospect as do they really need you and/or do they really ship”

"You never give up; spend your time on the phone. They have to hear your voice. You have to stay in contact— quality clients take quality time. Often you're selling yourself first, the freight brokering service second.

Check Out the services we offer and Start Today Call (706) 451-9371

A1 Freight Broker Training And Logistics Consulting We are here To Be of Service

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Freight Broker Business Training $750.00
Freight Agent Training $500.00 with placement assistance

Friday, August 13, 2010

The Changing World of Trucking

At A1 Freight Training we teach each of our clients the importance of taking care of their Trucks as well as the manufacturer here is an excellent article I suggest you read it

No one can argue that the world of trucking has been through so many changes in the past twenty years are so that many are having a hard time keeping up. Just as we begin to learn and understand the rules and regulations, we are faced with new ones to learn. The morale of the “trucker” is down and so is our reputation in the public eye. It didn’t used to be that way. Truckers used to be a happy group of people loved by everyone. The truck stop diners used to be “The Place” to take your family for sunday dinner. The American trucker was one to be respected because not only was their job important but as a whole, truckers used to be respectable people who our kids idolized. Anymore, some parents are afraid to bring their kids to a truck stop just to use the bathroom. Why is this? What happened to the respectable American trucker’s image?

The Changing World of Trucking � The Keystruckers

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At A1 Truck Services

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A1 Freight Broker Training And Logistics Consulting We are here To Be of Service

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Freight Broker Business Training $750.00
Freight Agent Training $500.00 with placement assistance
Freight Broker Material and 2 Hours online Training $199.00

Tuesday, June 8, 2010

WOW DID YOU SEE THIS? DOT Plan’s Modal Bias Overlooks America’s Needs

WOW DID YOU SEE THIS? I ONLY WOUNDER WHAT THEY WILL DO NEXT TO THE TRUCKING SIDE OF TRANSPORTATION


DOT Plan’s Modal Bias Overlooks America’s Needs
Our nation’s highway system fueled “unprecedented economic prosperity and individual mobility,” according to the U.S. Department of Transportation’s draft Strategic Plan for 2010-2015. However, instead of furthering our economic prosperity and mobility through operational improvements on our nation’s highways, the Administration plans to avoid highway transportation in favor of other modes.

The first page of the plan states that "Within its authorities, DOT will seek to strike an optimal balance between maximizing the diversion of freight traffic from less environmentally beneficial and energy-saving modes to rail, protecting the statutorily established rights of and safeguards for shippers, and assuring that the regulatory framework for railroads enables the industry to maintain their systems at the highest level of safety and continue to earn sufficient revenue to keep investing for safety and adding capacity."

The movement of goods by railroad is not a substitute for moving freight on our nation’s highway system. The open preference toward railroads comes with a great price, both in shipping costs to American consumers, and in federal funds doled out to ensure railroads maintain their profitability.

Former U.S. Transportation Secretary Jim Burnley, recently said, “As best I can translate it, DOT will continue its anti-trucking campaign (the first time in its history it has waged war on a particular mode of transportation), pay lip service to shippers, tilt the playing field at the STB, insist on the installation of Positive Train Control (PTC) systems and continue its recent huge infusion of federal dollars into freight rail capital accounts.”

The railroads continue campaigning for tens of billions of dollars in investment tax credits because the reduction of greenhouse gases poses a serious threat to their operations, said Burnley. Coal accounts for more than 40 percent of annual freight tonnage carried by railroad and “railroads strongly support “clean” coal. But if that somehow doesn’t work out, and the coal industry gets thrown under the bus, then the rails are demanding an ‘insurance policy,’” Burnley said.

Association of American Railroads President and CEO Ed Hamberger addressed the uncertain future of railroads May 25 in testimony to a Congressional Coal Caucus. “The success of railroads and coal are indelibly linked,” Hamberger said. “If coal use falls, it could result in billions of dollars in rail assets being left without any value or greatly reduced value.”

While lawmakers continue debating the future of American energy, the handful of Class I railroads continue building a massive federally subsidized insurance policy to protect against the possible fall of coal. “Does the DOT really want to continue down the path of treating Class I’s as ‘too big to fail,’ at the very time the Obama Administration and Congress are declaring ‘never again’ as to banking industry and Wall Street bailouts,” Burnley said.

Ignoring market forces driving shippers’ modal decisions undermines American businesses, our nation’s supply chain and the success of our economy. If in fact the Administration truly believes that we must create a transportation system that puts the needs of the American people and their communities first -- as stated on the first page of their Strategic Plan -- then they must remove personal bias and craft a plan that allows our nation’s market to determine modal winners and losers.


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At A1 Truck Services


A1 Freight Training We are here To Be of Service

Start Today Call (706) 451-9371

Freight Broker Business Training $750.00
Freight Agent Training $500.00 with placement assistance
Freight Broker Material and 2 Hours online Training $199.00