Ethics Strategy to building a freight brokerage

Freight broker must consider three basic ethical standards in relationships between its business and its customers.

1. Ethics: We will comply with all laws, stay and treat our customers with honesty and integrity



2. Average Ethics: give the customer "fair exchange" — reasonable value for their dollars, no less,

3. Maximum Ethics: ask not how we can get more sales, but how we can give more and better service! This is the right question. The business owner who is constantly striving to better reward his customers for their patronage is taking the ethical high ground, and will be amply rewarded.

To many freight brokers, it's easier to look for their own best interest first and look to satisfy their own deniers first which makes the customers they deal with more skeptical than ever before and are rightfully suspicious of anything that seems too good to be true. Most customers appreciate honesty.

There's no mystery here. You and your staff need to brainstorm on how you would like to be treated, if you were a customer. Compile the longest, most detailed list of ideas about how you would most appreciate being treated and live by the list.