There is no doubt that honesty is needed more than ever right now in freight broker sales.None of us can afford in these times to be perceived with even the smallest amount of deceptive qualities. It is certainly time to reinvent and rediscover a new way of doing business - the honest way.
Now more than ever, study your prospecting and presentation methods to remove anything that can be perceived as deceptive or dishonest. And learn to be above the crowd as a freight broker that understands customer service,honesty and integrity with these principles you will go far as a freight broker.
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