Freight Brokers Dealing with customers is not easy
Dealing with customers is not easy - each one brings to the transaction their own history, experiences and current state of mind. Some may, consciously or not, be seeking to let off steam, and you may be a convenient outlet!
Having acknowledged that customer service is a tough job to do well, it is surprising that many freight brokers act as though they don't care. At times we will have ruff situations, and run the risk of customers being upset ideally, the best possible way we can approach customer service is to use each and every encounter with a customer to enhance our company's reputation. We live in an imperfect world where there will mistakes and inevitably sometimes things go wrong. In my experience, when something has gone wrong and the customer complains, you have a wonderful opportunity to create a much stronger loyalty to your company than if everything always goes right!
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