Shippers are slowly but surely going out of business today. How do I know this? I havebeen doing some cold calling. Shippers are giving up. Why? Higher prices. Mostshippers have a high overhead. Employees to pay, carriers to pay, suppliers topay, etc. etc. Then the minimum wage raised this year, fuel prices increased,and the customer demand went down, therefore the supply need decreased.Shippers decided to try cutting back but when that didn't work, they got out.Everybody loses. This holds true in any business and it is true in the freightbroker business world also. If shippers don't have customers, they won't need acarrier. If carriers can't find shippers, they won't need their truck,therefore neither one will need a freight broker. And again, everybody loses.How can freight brokers possibly avoid this? By having had the proper freightbroker training. Realizing that BOTH the shipper and the carrier are yourcustomers. Why customer service is of the utmost importance to the carrier aswell as the shipper. What prospecting is and how it's done. Why honesty shouldalways be the best policy. Knowing what your shipper and carrier need and/orexpect from you. Where to find your shippers and carriers. Building andmaintaining your shipper and carrier base. How and why to have a relationshipwith your carriers and shippers. If your freight broker training did notinclude all of this and more, then you missed out on some very importantinformation that all brokers and agents need to know. While knowing is onlyhalf the battle, doing is the other half. Without doing, knowing is of novalue. Shippers, carriers and brokers all know one thing, they can't do withouteach other. For Freight Broker Training Contact http://www.afreighttraining.com
1 comment:
"While knowing is onlyhalf the battle, doing is the other half. Without doing, knowing is of novalue. Shippers, carriers and brokers all know one thing, they can't do withouteach other."
Very well said. It's scary how this recession is affecting so many people.
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