Know The Facts Befoe You Start

Many Shippers/Carriers have strong biases against Brokers before you ever speak a word with them.

this has not always been the case but in the past years there have been many people that have entered the industry for the wrong reason and with the wrong motives many carriers believe that all brokers are dishonest and are the ones that are making all the money when in fact the shippers are the ones that set the rates , yes there are brokers that believe that you should take advantage of the trucks and this is the wrong way o do it! and on the shippers side there have many brokers that have been left at the last minute with the freight seating on the docks after a broker has committed to handling freight when hey had no trucks to make this happen so when tucks and shippers look a new broke they already have preset thoughts. It doesn't matter whether this belief is right or not

Faced with difficult bias against you from the start though, you gotta come up with strong reason to counter why that issue shouldn't matter. It all starts with Cutomer service