Friday, July 10, 2009

THE PERFECT COLD CALL

What is the perfect Cold call?

Leaving A voice Mail?

Being in complete rapport with your Potiental Customer the whole time?

Finding out the appropriate "next step",

You could say that the Perfect Cold Call would include all
of the above.

My standard for the Perfect Cold Call is much Simpler

The only thing that matters when you make a cold call is
did you find a new customer. That's it.

Getting the order, or getting to the appropriate next step,
is all that matters, regardless of how sloppy you were or
how pretty you looked along the way.

Giving good sales presentations only matter to the extent
that it helps you advance or close the sale.

Asking powerful pain questions and stirring up their
emotions only matters if it helps you advance or close the
sale.

Being in complete rapport only matters if that aids you in
advancing or closing the sale.

Because the Perfect Sales Call is simply one where you
advance or close the sale.

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