Most Freight Brokers do not enjoy cold-calling. Yet, it is an activity that must be done. And there is not a secret formula for being successful at cold-calling, the only way to be successful is by being disciplined enough to do it. When people avoid cold-calling, they are generally telling themselves they don’t believe the outcome will be successful. For this simple reason, it is necessary to be confident in yourself and the service you provide.
Freight Brokers The following are some simple steps to this critical discipline.
1.Be dedicated each day to prospecting.
2.Know the reason for calling before you call:
3.Assume your voice mail messages will never be returned.(so keep it simple)
4.Be confident and competent.
5.Respect the gate-keeper
6.Prospecting calls on Monday mornings and Friday afternoons will have the worst results.
7.Make it your goal to earn the right, privilege and honor to talk to the person again.
8.Believe in the benefits that the prospect will receive from your service.
9.Believe in yourself and your professionalism.
10.Anytime is a good time to make a call; don’t wait for the “perfect” time.
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