To provide proper customer service to both of your clients will involve basic communication skills. Skills such as active listening, paying attention, having a clear understanding of your client’s needs, as well as the objectives of your clients. To be truly effective, however, you need to know more. You should be able to communicate properly during the process of negotiation.
Many situations you’ll face as freight brokers or freight broker agents will require you to effectively negotiate to a mutually beneficial (win-win-win) solution.
1. Responding to manufactures requests for qualified carries with proper equipment
2. Negotiating with carries for service and meeting their needs for adequate freight and rates
3. Convincing both manufacture and carrier to do what you would like them to do
4. Working with clients on contracts that provide the quality services and equipment they need but in a manner that allows you to use your resources optimally
5. Persuading both clients to accept your proposals; try a new idea, etc.
In order to be successful, you must master the customer service process, which will enable you to create the attitude change. In other words, you have to be able to “sell” your ideas in order to make changes for a win-win-win situation, while providing both sides with a fair deal. The result of a successful negotiation is that all parties received the best deal possible.
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