Freight Brokers Don`t Be Afraid To Tell It Like It Is

Sometimes you need to “To Tell It Like It Is” Frankly, your feelings are a important to your success in sales.

You might call it gut instinct. Or your “truh detector”. It’s that weird tingling that tells you that there is more to the issue than exactly how your prospect is representing it.

And there certainly is that element to a discussion on “feelings”.

Those feelings are key to you being able to look past the passive aggressive “white lies” that your prospect is telling you, like:

“Can you send me a bunch of information on your freight brokerage…”
"can you send me your freight rates"
"call me back in a couple weeks"

See, instead of just telling you “NO” with a big, fat side of “GO AWAY”, your prospect thinks it’s easier to keep you running around like a maniac.

So what to do?

Stop accepting ridiculous prospect behavior because it’s easier than sharing your feelings.

Taking the wimps way out is making you weak freight brokers.

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