Far to often when I train a new Freight Broker what I see is that they are afraid to be themselves they try and be something they are not here are a few simple directions
#1: Be yourself! Don’t do things that don’t fit who YOU are. When you call a prospect, forget the caned spam you think you need to serve and be yourself. Be natural . . . Be You!
#2: Don’t think yourself as a failure because you are shaking when you are cold calling! You are simply embracing the fear (False Evidence Appearing Real) known to all people. I bet if you aren’t good on the phone, you are good at something find it and stick with it Face your fears, work on your weaknesses; don’t get me wrong, I’m not against stretching. Life is all about stretching. We just need to do what fits us!
Don’t ever be ashamed of who you are! You are a unique brand with much to offer your customers and those around you. Find your unique voice, improve upon it but; be real or do something else!
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1 comment:
I like how you said that! It is very true be yourself
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