As many new Freight Brokers of Agent start out I have noticed they all rush to get ha first customer this is an ineffective technique they do little to convince the prospective why they should listen to them. So here is a short list of pitfalls they should avoid if they want to get the prospects attention.
1. Spending too much time with someone that can help them. Far too often when I do phone training with a new freight broke/agent they want to tell everyone what they are calling for this is a big mistake the receptionist cannot help you, I am not saying to be rude or brush them of but you must get to the right person and the first person you talk with in most cases is not the right one
2. Not listening. If you listen to the potential customer they will give you the answer you need slow down and listen.
3. Knowing nothing the business you are calling on. If go to the trouble of calling the prospect to tell about your service it would help to know what their business is. After all, they have spent a lot of time putting that information on my website. So if someone calls and has to ask about their business, and it is clear they haven't done any preparation.
This list can go on, that is why at A1 freight broker training we provide cold call coaching. If a new freight broker or agent needs this aspect to help them become successful.
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