Saturday, April 3, 2010

"Freight Broker Training" STOP! Wasting Your Time

After you have sent your setup package and have done your initial call
start calling the next day but make sure you are not indirect. They know your reason for calling, by being direct; you will be less of an intrusion. Don’t act like a beggar. Or like someone looking for a handout. This is the wrong attitude and approach shippers with. If you have established that what you are doing is of value to the customer, then you are NOT an intrusion. You are NOT an interruption. Start acting like what you do is important to your customers. You are there to provide customer service and help them with a need after all the indicated in your initial call that they would use you. Make sure you are clear when you make your phone call to your customer.

For example, "Hi, I am calling to see if you need any trucks today, let them know you have trucks available to help them with their freight (after all the load boards are full there is no shortage of trucks looking for freight at the right rate) You simply cannot tolerate to be strung along after all you are there to be of service not to beg. Accepting vague direction from your customers that string you a long is not a win win situation for you don’t let the customer keep you on a string and don’t beg You simply must push back for more to make sure you have qualified shipper. You should be finding this stuff out up front, at the beginning of qualifying process, at the beginning of each inquiry When you qualify you shippers right, and find out the information if they use brokers and if they ship truck load freight inbound or out bound you stop wasting time on shipper that will never use you. The biggest reason that many new people fail is that half or a third or a tenth of them, they hang onto potential customers that provide them with no freight. So put some steel in your spine. Get some backbone, and the next time you "follow up" with a prospect, do so for a real Watch the video

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