Wednesday, November 5, 2008

PROPER TRAINING is an important key for SUCCESS in ANY business. This means having more than a license, an office, a computer, or even cash. It means knowing your chosen field inside and out. This is especially true in the Freight Brokering side of the Transportation industry. A business where time is of the essence and a mistake could cost you dearly. You have to be a salesman, an accountant, and an intermediary all rolled into one. You wouldn’t go to a hair stylist with a broken arm or to an accountant for a toothache so why trust your Broker training to someone who hasn’t been there and done that? Your success depends on your knowledge. And your knowledge depends on your receiving the proper training. Search for an instructor who knows the freight broker industry. One who has the experience in dealing with carriers, building customer bases, and knows how to negotiate rates. Ask the instructor about his/her experience. If he/she doesn’t have any of this experience, why would you expect to receive proper training? You wouldn’t. Could this Freight Broker trainer be a success based SOLELY on the information they are going to give you? There can’t be NO doubt about it, they SHOULD be able to. Ask. If not, keep searching. You don’t have to settle for the basics when you need to know what’s in the middle too. Nor do you have to spend thousands of dollars on a three-day class or a weekend seminar that once its over, its over. Proper Freight Broker training should cover where, what, when, why, who, and how. You can’t be a success if you don’t know where to start, what to say, whom to ask, when to listen, why it’s done a certain way, and how to do it that way. Like I said, PROPER TRAINING is an important key for SUCCESS, in ANY business.

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