What’s the difference between successful and average freight broker or freight agents

You may be asking the question? What’s the difference between successful and average freight broker or freight agents let me take a moment and brake it down for you.

Successful freight broker/agents live by "design", average ones live by "default".Unfortunately successfulness must come from a natural motivation, discipline, and ability to constantly seek improvements in process.

Those who are not as successful are often just going through motions that they barely understand. And no, it doesn't occur to them to "self-improve" or to emulate their successful colleagues, they are very different people.


Successful logistics professionals are driven by passion, optimism, perseverance and most certainly results commitment whereas average freight broke/agents look for excuses, are pessimistic and don't have the fire to succeed.

In other words, successful logistics professionals have that "fire in the belly"

The objective of any logistic leader has to be to make average = successful. If average = unsuccessful I would suggest that the business has serious problems which need attending to. for your business to flourish. Generally it is the extremes of performance that you have to manage. (Underselling or overselling)

The ability to learn and understand the service you provide

A good freight broker will be

1.Self motivated

2.Energetic

3.Driven

4.Responsive

5.Personable

6.Resilient

7.Hungry, yet not starving.

8.Fear-less, never gives up.

9. Teachable ( Always improving. )

10.Optimistic

The very best logistics professional are always engaged, learning, and trying to get better.


Average freight brokers/agents always look at what's in it for them (i.e. the commission) rather than focusing on the customer.

The successful logistics professional truly believes that the service they are providing is what's best for the customer. When they believe in their heart that they can help meet the customer's need and make them more successful by meeting that need then the logistics professional is driven by their passion to help. By default, they quit focusing on the "price" and focus on how much profit they help make the customer with their service. Their customers see their best logistics professional more as partners than as just freight brokers.